I'm envious

I came across this article when searching for information about this bar made out of espresso. Quoting:

Lava Chocolate has launched another chocolate bar in the US, promoting its Lava Bar as the first liquid chocolate bar. The bar is presented in a foil lined squeezable pouch which is touted as being ideal for on-the-go consumption as it allows the contents to be squeezed into the mouth without spillage. The chocolate can also be poured over ice cream or other desserts like a normal chocolate topping. A lawyer developed the bar in his kitchen while still working full time, hiring a manufacturer and food scientist, as well as trademarking the idea, in his spare time.

Developing a new chocolate delivery system in one's spare time? Why didn't I think of that? (Probably because the enterprising lawyer didn't spend all his extra time blogging.) Especially considering that the invention just sounds like it might just be Bosco in a pouch - heck, anybody could have done that! And don't tell me that this guy is the first person who's had a chocolate bar melt in the sun and eaten it anyway. Though it probably helps to be well-heeled so as to be in a position to hire a manufacturer and a food scientist.

Excuse me, I've got to get working on my idea of peanut butter in a foil pouch, stat.